Ecommerce
Ecommerce Store Foundations
Building your own storefront so you are not dependent on one marketplace.
- Level
- Beginner to intermediate
- Modules
- 7
- Duration
- Around 6 hours
- Access
- Included with a Palletise account at launch
About this course
Marketplaces set the rules and take the customer. This course covers building an owned storefront alongside them: platform choice, product data, photography, delivery pricing, and the basics of getting found.
What you will be able to do
- Choose a platform that suits your stock and volume
- Structure product data so mixed stock is manageable
- Set delivery pricing that does not erase margin
- Launch with the essential trust and legal pages in place
- Drive first traffic without a large budget
Course curriculum
01Owned channel vs marketplace
What each gives and costs you.
02Choosing a platform
Practical criteria over hype.
03Product data and categories
Structuring varied stock.
04Photography and presentation
Consistency at speed.
05Delivery and packaging pricing
Zones, weights and thresholds.
06Trust, policies and compliance
The pages UK buyers look for.
07First traffic
Search basics, social and existing customers.
Who it is for
- Marketplace sellers wanting a direct channel
- Retailers moving stock online
- Resellers with consistent, repeatable stock lines
Questions
- Should I leave marketplaces once I have a store?
- Rarely. The course treats an owned store as an addition that reduces platform risk, not a replacement for channels that already sell.