Sales Training

Sales Mastery

Prospecting, opening, discovery, objection handling, negotiation, closing and follow-up.

Level
All levels
Modules
12
Duration
Around 9 hours
Access
Included with a Palletise account at launch

About this course

A full sales skills programme aimed at people who sell stock, services or B2B supply. It is written for practical UK selling — trade counters, phone, email and marketplace negotiation — rather than abstract theory.

What you will be able to do

  • Run a structured discovery conversation
  • Handle price and risk objections without discounting reflexively
  • Negotiate terms that protect your margin
  • Build a follow-up cadence that converts
  • Forecast a pipeline honestly

Course curriculum

  1. 01The modern sales conversation

    Why process beats pressure.

  2. 02Prospecting and lead quality

    Finding buyers worth your time.

  3. 03Openings that earn attention

    First calls, first emails, first meetings.

  4. 04Discovery and qualification

    Questions that surface real requirements.

  5. 05Presenting value

    Framing stock and terms around buyer outcomes.

  6. 06Objection handling

    Price, timing, trust and authority.

  7. 07Negotiation fundamentals

    Trading concessions instead of giving them.

  8. 08Closing without gimmicks

    Natural commitment steps.

  9. 09Follow-up systems

    The cadence most sellers skip.

  10. 10Account growth

    Turning one order into repeat supply.

  11. 11Pipeline and forecasting

    Knowing what is real.

  12. 12Selling wholesale stock B2B

    Applying the whole framework to trade buyers.

Who it is for

  • Resellers moving into trade and B2B supply
  • Sales professionals wanting a structured refresher
  • Business owners handling their own selling

Questions

Is this only for resellers?
No. The frameworks apply to any B2B or trade selling role, though the worked examples use wholesale and clearance stock.